February 27

This Scent Brings Back Wonderful Memories

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Few beauty decisions are more personal than which perfume or scent to wear. Smell, after all, is the sense most closely associated with memory, so the impression you make through your perfume can truly be a lasting one. Some people’s signature scents become such a part of their identity, it would be almost confusing to run into someone else sporting the same fragrance. Other people rarely smell the same twice, but their perfumes typically fall into one of the main scent families–floral, fruity, woodsy, or spicy. Personally, I love experimenting with different floral perfumes, and find inspiration from the seasons, our travels, and my own memories when selecting a new fragrance.

While I rotate scents often, I do have a few brands that I gravitate toward, both when searching for a new option to try or restocking a beloved staple in my perfume collection. One of those brands is Jo Malone, which I’ve been wearing for practically as long as I’ve been wearing perfume. Any time I’m in Nordstrom, I stop by Jo Malone’s beautiful counter to take a whiff of their newest offerings, as well as any classics from their collection that I’ve yet to sample. They never disappoint. On my recent hunt for a new spring scent, I spritzed on Jo Malone English Pear and Freesia cologne and was instantly flooded with a memory of my mom, who returned from a Mexico trip once wearing the most gorgeous freesia scent. That comforting memory, plus the delight of knowing this scent was inspired by one of my very favorite countries to visit made this perfume an immediate winner to me.

Since I’m often on the go all day long, I’ve tried all different methods for making my fragrance last longer. The best method, I’ve found, is to choose a scent that is also offered in bath and body products so I can layer them. Perfume disappears fastest when skin is dry, so not only do oils and lotions add much-needed moisture to skin, they also provide an extra layer of the fragrance, contributing to that long-lasting effect. Jo Malone has plenty of bath and body products to choose from in so many of their signature scents, so it’s easy to lightly layer the same scent, or even mix and match a few complementary scents to create a fragrance that’s all your own.

To make my English Pear and Freesia perfume linger in a deliciously wonderful way from early morning through the evening, I opted for the coordinating Jo Malone body creme and body oil. If you try this method, be sure to keep your application of each product light–by using three different products instead of just one, all you need is a little bit of each to make an impact.

As my new favorite spring scent, I also picked up the Jo Malone English Pear and Freesia candle for our home. I’ve loved their candles almost as long as I’ve loved their perfumes–they provide just the right amount of fragrance and look beautiful in any room. Not too many perfume brands offer candles as well, so if you’re on the hunt for a true signature scent, Jo Malone may be the perfect place for you to look. Carrying the smell into your home makes absolutely sure that your loved ones will always associate that beautiful fragrance with you!

Thank you to Nordstrom and ShopStyle for sponsoring this post.

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